Manager – Communications

Job Description and Responsibilities


The North Carolina Sheriffs’ Association is a non-profit organization that represents the 100 Sheriffs of North Carolina and their personnel.  We are looking for a team member who is very detail-oriented and who can multi-task in a very fast paced, busy office.  We are also looking for someone with a sincere commitment to excellence and the success of the Association, as well as respect for the constitutional Office of Sheriff and the persons holding the Office.

The Manager – Communications drafts, plans, researches, writes, edits, and coordinates a wide variety of documents to inform and educate the public on programs, activities, and services related to the Office of Sheriff.  The employee will work closely with senior leadership as the communications partner on a variety of strategic initiatives promoting and educating the public about the Office of Sheriff.  The employee will research and draft responses to media inquiries, produce and distribute news releases, publications, public service announcements, and produce and manage content on the Association’s social media platforms and website.

Work also requires knowledge of journalism and significant writing skills.  The Manager – Communications is responsible for the development and communication of a variety of public information and media relations programs, services, and activities designed to keep the public informed of NCSA programs, activities, accomplishments, and positions on current issues.  This position reports to the Government Relations Counsel.

Essential duties include, but are not limited to:

  • Seizes the opportunity to cast the Office of Sheriff and NCSA in a positive light by preparing and disseminating special feature stories that highlight sheriff’s achievements and altruism.
  • Produces relevant and timely information that engages the public in dialogue through education, public relations, marketing, advertising, and community outreach strategies.
  • Develops and implements communication and marketing strategies.
  • Manages the content on the Association’s social media accounts, other digital media platforms and website.
  • Projects a professional image and is an effective communicator when interacting with law enforcement, community groups, state government and civilian leaders, as well as others.
  • Assists with creation of videos, photography and other digital and physical media to be utilized for public relations purposes.
  • Maintains high standard of accuracy across all assigned duties.
  • Creates and maintains positive working relationships with media organizations while serving as primary media liaison for the Association.
  • Writes and edits communication materials, prepares and disseminate news releases and feature stories through various public information media outlets.
  • Coordinates and disseminates information regarding programs and services to media, staff, and  the community in an accurate and timely manner that increases understanding of the Association’s programs and activities.
  • Responsible for researching, analyzing, and compiling data and synthesizing a broad variety of information for the public as requested.
  • Be available to receive calls 24/7, when needed.
  • Researches a variety of sources for reports and background information.
  • Calls and organizes news conferences as needed to effectively communicate and enhance public relations.
  • Monitors daily activities, incidents and actions that are likely to attract media attention.
  • May be called up to represents the Association at public relations events, media presentations, community events, and outreach opportunities.
  • Assists the Government Relations Counsel in overseeing and managing the Coordinator – Research position.
  • Assists co-workers as necessary and performs additional duties as assigned.

Education Requirement: 4-year College Degree or Equivalent Work Experience.

Required Skills:

  • A minimum of 4 years of communications or public information experience.
  • Knowledge of or professional interaction with the criminal justice system or law enforcement is preferred but not required.
  • Knowledge of strategic communication.
  • Considerable knowledge of grammar, punctuation, proofreading, editing, and layout.
  • Considerable knowledge of office and desktop publishing software applications, website maintenance, graphic design, videography and photography.
  • Ability to devise and execute original, creative, and innovative ideas.
  • Ability to organize, prioritize, and handle multiple tasks to meet deadlines.
  • Ability to excel in a fast-paced environment with changing priorities.
  • Skilled in effectively expressing ideas verbally and in writing.
  • Ability to communicate effectively in conversations, public presentations, and written form, including news releases, newsletters, brochures, and other materials.
  • Ability to establish and maintain collaborative relationships.
  • Skilled in planning, organizing, problem solving, and decision making.
  • Ability to engage in public speaking.
  • Ability to maintain confidentiality.
  • Strong knowledge of local and regional media contacts and/or a proven ability to develop such relations quickly.
  • Ability to provide effective advice and counsel on strategic and/or critical communication issues.
  • Outstanding interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community.
Supplemental Information:

The work is typically performed in an office while sitting, standing, or stooping. The employee occasionally lifts light and heavy objects, weighing up to 20 pounds.

For immediate consideration: Please email your cover letter, resume, and references to  – No telephone calls please!

Your email MUST specify that you are applying for the Manager – Communications position, as we are currently advertising for other positions as well.

Upon request, inquiries will be kept confidential.

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